BEFOREHEALED⇆
Royal Powder Brows™
A pixel-soft powder brow technique built for natural diffusion, predictable healed results, and none of the hard shadow line.
Learn the technique →PMU Training · Brussels · EN/FRThe difference
The difference
between charging
€300 and €600
is rarely talent.
Permanent makeup training in Brussels — for artists at every stage, from base training to championship preparation. What we work on isn't only technique. It's everything around it.
BEGINNER
Start your career.
Build your base, learn the technique, and step into your first year with the structure most artists wish they had from day one.
View the path →FOR PMU ARTISTS
Refine your craft.
Sharpen your technique, master signature methods, and reposition yourself for the work — and the prices — your skill already deserves.
View the path →CHAMPION
Reach the international stage.
Train with a judge, master championship-level execution, and prepare for the competitions that move careers from local to international.
View the path →Original Work
Two techniques you won't find elsewhere.
Most trainers teach what they were taught. I teach what I created. Royal Powder Brows and Belinii Lips are not adaptations of someone else's work — they are original techniques developed in Brussels, refined over hundreds of clients, and now taught to artists across Europe.
BEFOREHEALED
BEFOREHEALED4-Step PedagogyLearn deeper.
Learn deeper.
Integrate faster.
Practice longer.
01PRE-CLASS
PREP
Theory modules, written briefs and resources tailored to your course — so you arrive ready, not catching up.
02LIVE
GUIDANCE
Q&A sessions, video critique, or 1:1 calls before practice begins — so you walk in with clarity, not questions.
03HANDS-ON
WORK
In-studio practice in Brussels — latex first, then live models. Small groups or 1:1 depending on the course.
04LIFETIME
SUPPORT
Mentorship that doesn't end on Day Last. Direct access, ongoing critique, and a working community.
Featured Formations
MAIN OFFER
Bookings filled
Bookings filled
Bookings filled
Find the formation that fits.
MAIN OFFERLUXURY BUSINESS MENTORSHIP
MAJESTRA — Luxury Business Mentorship
Luxury online business mentorship for beauty professionals, salon owners, clinics, spas, and studios building a premium business.
- 3–12 Months
- Artist
- €1,990–8,990
Bookings filledBASE TRAINING
PMU Base Training
Three techniques (brows, lips, eyeliner). Online theory + 2 live Zoom + 5 days in-person with 6 live models. Complete kit included.
- 5 Days
- Beginner
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filledSIGNATURE COURSE
Hairstroke Masterclass
Hyperrealistic hair-by-hair brow technique. Pre-course theory + 1 Zoom + 3 days hands-on with 2 supervised live models.
- 3 Days
- Intermediate
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filledREFINEMENT COURSE
Perfectionnement
Refine the technique you already practice. Diagnostic + technique drills + supervised live model.
- 1–2 Days
- Intermediate
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
My story, my missionFrom rigor to art.
From rigor to art.
From experience to impact.
PMU artist at heart, entrepreneur and international trainer, I've transformed thousands of careers around the world. My standard: raise the level of the profession and reveal the full potential of every artist I work with.
- 10+ years of experience
- 20+ countries trained
- Thousands of artists supported
RECOGNITION
Twenty years. Three continents.
International speaker at PMU congresses across Europe, the United States, and the United Arab Emirates. Judge at WULOP and other international PMU competitions. Regional organizer for The Queen's Night Benelux semi-finals — Belgium, Luxembourg, the Netherlands.
JUDGE · 2025
ROYAL ARTIST
GLOBAL PARTNER
SPEAKER
BEAUTY SKILLS
ORGANIZER · BENELUXPMU ExpoDUBAI · SPEAKER
EU CONGRESSBeauty ForumUSA · SPEAKER
Vienna BrowSPEAKER 2024
Royal Powder™SIGNATURE
Belinii Lips™SIGNATURE
They raised their level.
Read more reviews →
“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.
“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.
“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.Frequently asked questions
Can I enroll if I have no experience in the beauty industry?
Yes, absolutely! No experience is required. Our courses are designed for motivated beginners as well as professionals looking to improve. What you need above all: passion and commitment.
Do we practice on real models?
Yes. After learning the theory and practicing on latex, you will move on to practicing on live models — always under supervision and with personalized guidance.
Is the kit included?
Yes, a complete kit is provided for the basic course and the microblading course to allow you to practice independently after the training.
Will I receive a certificate at the end of the training?
Yes, a certificate of participation will be given to you at the end of the training. You can start practicing this activity immediately after completing our courses.
How many people are in each group?
The courses are in small groups (1 to 4 people) to ensure personalized attention for each student.
Can I pay in installments?
Yes. A 30% deposit is required to reserve your spot. The balance can be paid up to 10 days before the training. Contact us to discuss a possible payment plan.
Is there follow-up after the training?
Yes, and it's one of the strengths of our method. Ioana remains available to guide you even after the training, whether for technical or business advice.
What if I can't attend all the days?
Contact us as soon as possible. Depending on availability, we will try to find a solution (rescheduling, private session, etc.).
JOURNAL
All entries →Notes from the practice.
The plateau between year one and year three.
Why the most psychologically difficult moment in a PMU career is not the beginning — and what to do about it.
How to raise prices without losing clients.
A four-step protocol from twenty years of running a studio. Tested across recessions, slow seasons, and migrations.
How to choose your next masterclass.
A short guide. The questions to ask, the red flags to watch for, the four criteria that matter most. No follow-up sequence.
